Animated identities for digital, broadcast, and experiential channels.
Art Field Social
Art Field Social is a seasonal event platform that brings together music, art, and design through shared experiences rooted in community, collaboration, and creative exchange. Expanding into the Art Harvest Festival, the project transforms a digital network into a physical gathering through bold branding, poster systems, and immersive visual storytelling.
Minigrub
Minigrub is a conceptual food brand that reimagines sustainable eating through insect-based products, approachable design, and culturally driven storytelling. Through bold packaging, retail environments, and digital experiences, the project transforms alternative protein into a modern lifestyle brand that feels accessible, curious, and forward-thinking.
RKR
The Restaurant at Kellogg Ranch rebrand reimagines Cal Poly Pomona’s student-operated dining destination through a stronger identity system, elevated visuals, and clearer guest experience. Rooted in hospitality education and farm-to-table values, the project positions RKR as a refined campus landmark that blends professional dining with student creativity.
NACA
NACA is a conceptual apparel brand that reimagines Native identity through contemporary design, cultural respect, and community-centered storytelling. Through garments, retail environments, and visual experiences, the project transforms fashion into a modern platform that feels rooted, elevated, and forward-thinking.
AXON
AXON is a conceptual sound device that reimagines tactile play through analog controls, ritual interaction, and immersive audio exploration. Through industrial form, packaging systems, and atmospheric visuals, the project transforms a handheld synthesizer into a modern object that feels intuitive, cinematic, and future-facing.
Savage Soap
Savage Soap is a conceptual cleansing brand that reimagines daily hygiene through bold materials, sensory ritual, and expressive self-care. Through packaging systems, campaign imagery, and atmospheric visuals, the project transforms a simple soap bar into a modern object that feels energetic, artistic, and confidence-driven.
Signature Statement
Minimalism is not the absence of design, but the focus of intent. I use structure, negative space, and typographic rhythm to highlight what matters in a story—every project here is modular, timeless, and designed to evolve.
Paul Rand
Contact
andrewianbarba@outlook.com
626-393-8701
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