The Restaurant at Kellogg Ranch (RKR) is a group project focused on reimagining the identity and visibility of the student-run restaurant at Cal Poly Pomona’s Collins College of Hospitality Management. Serving as both a public dining destination and a professional training environment, RKR provides hospitality students with hands-on experience managing real restaurant operations. Research examined RKR within the broader landscape of student-operated culinary training restaurants through competitor analysis, dining experience evaluations, and brand positioning studies, revealing key challenges including limited campus visibility, an inconsistent brand identity, and ineffective wayfinding for first-time visitors.

The proposed solution strengthens RKR’s presence through a cohesive visual identity, clearer messaging, and improved wayfinding and promotional materials. By emphasizing its student-run learning model alongside its farm-to-table sourcing from Kellogg Ranch’s micro-farm, the restaurant can better position itself as a distinctive educational fine-dining destination that connects academic excellence with an exceptional guest experience.

Designers:
Natalie Homes, Emily Kim, Zayre Alfaro, Angeles Godinez